22 September 2026 · Case Study · Daniel Glazebrook
Worm Studio's First Month: New Articles, a Founder Page, and What's Next
Despite having a well-earned break from work with a holiday in Crete, September has been a busy month for Worm Studio. Let’s have a look at what work we have been doing to improve our own website’s content, SEO position and AI visibility.
New articles
We published three new articles to our ‘Fundamentals’ blog category - these will be our key blogs, and explain to those that need to understand what SEO, AEO and GEO actually are, and how the work we do can benefit them and their business.
The three blogs focus on explaining exactly what AEO and GEO are, as these are newer industry terms than SEO - so we have dedicated articles answering the question ‘What is AEO?’ and ‘What is GEO?’. The third is an article comparing the three optimisation techniques and how each of them, despite having a lot of crossover, requires a unique content approach.
Writing these blogs will be important in showing Google that we have a complex understanding and knowledge of each subject, adding to the authenticity of our business and the service we provide. By adding links to each article at the bottom, we have added depth to our website’s internal linking structure, as well as allowing readers to continue onto the next subject in our blog articles.
Founder page
Nothing is more important to Worm Studio than transparency, so we created a page dedicated to our founder, Daniel Glazebrook, covering his experience and expertise. This page effectively puts a face to the name. We’re very proud to show the skills and services we offer here at Worm Studio, but also where we came from and the journey we have been on. We hope that this adds that additional level of authenticity and expertise, all of which Google values as important when ranking and citing information from our website, but also so customers know exactly who they will be communicating and dealing with.
The first 30 days
We continue to monitor Worm Studio’s SEO and AI visibility each day - unsurprisingly we are seeing little traction currently, but we know that SEO and AI optimisation isn’t a quick-win, or even a medium-term win, we’re here for the long haul, and we have every confidence in our skills, and that we will soon see growth in these areas.
We will be publishing our ‘First 30 days’ article soon with reports and statistics detailing how the work and experimentation above has been performing.
For more information about GEO - please read our ‘What is GEO?’ article.
For more information about AEO - please read our ‘What is AEO?’ article.
For more information on the differences between SEO, GEO and AEO - please read our ‘SEO vs GEO vs AEO’ article.