Blog
2 Oct 2026
Daniel Glazebrook
Case Study
Worm Studio's First 30 Days - Performance, Visibility Results and Analysis
Following on from the Starting from Zero blog post - we are rerunning the tests 30 days later and seeing what has changed in terms of Worm Studio's AI and Google visibility.
28 Sept 2026
Daniel Glazebrook
Fundamentals
SEO vs GEO vs AEO: what's actually different
SEO, GEO, and AEO overlap but aren't the same thing - SEO targets ranking in a list of links, GEO targets being recommended by an AI model, and AEO targets being the direct answer an AI tool gives.
22 Sept 2026
Daniel Glazebrook
Case Study
Worm Studio's First Month: New Articles, a Founder Page, and What's Next
A first-month recap: three new fundamentals articles, a founder page, and early AI-visibility monitoring at Worm Studio.
21 Sept 2026
Daniel Glazebrook
Fundamentals
What is GEO? Generative Engine Optimisation explained
GEO (Generative Engine Optimisation) is the practice of getting a brand genuinely cited and recommended when people ask AI tools like ChatGPT for suggestions in a given category.
11 Sept 2026
Daniel Glazebrook
Fundamentals
What is AEO? Answer Engine Optimisation explained
AEO (Answer Engine Optimisation) is the practice of structuring content so AI tools like ChatGPT can find, understand, and cite it directly when answering a question.
7 Sept 2026
Daniel Glazebrook
Case Study
Starting from zero: does ChatGPT know Worm Studio exists?
I asked ChatGPT three questions to find out whether an AI search tool knows Worm Studio exists yet. It doesn't - and the results surfaced a problem I didn't expect.