Worm Studio

SEO, GEO & AEO - done properly, never automated.

A UK search visibility agency. Search isn't just Google anymore - people ask AI tools like ChatGPT for recommendations too, and we get you found in both. Every piece of content is written and structured properly first, because that's what search engines and AI models actually favour.

Work

We're documenting our own AI-search visibility work in real time - first write-up coming soon. In the meantime, the fact you can find this page at all is the live proof.

What we do

Technical SEO
The groundwork - core web vitals, site architecture, structured data - done properly so nothing holds your rankings back.
GEO
Generative Engine Optimisation. Getting your brand genuinely cited and recommended when people ask AI tools for recommendations - because the content is worth citing, not because of a trick.
AEO
Answer Engine Optimisation. Structuring what you've already said well so search engines and AI assistants can actually find and use it.
Writing & Content
The foundation the above depends on. Product pages, guides, and brand content written properly - templated, keyword-stuffed content doesn't rank or get cited nearly as well.
Shopify Development
For e-commerce clients: the technical execution can happen in-house too, on the platform we know inside out. Official Shopify Partner.

How we work

01

Audit

Week 1

We assess your current visibility across traditional search and AI search - where you rank, where you're cited, and where you're invisible.

02

Strategy

Week 1-2

A prioritised plan: what to fix technically, what content needs restructuring, and where the highest-impact AI-visibility gaps are.

03

Implementation

Ongoing

Technical SEO fixes, structured data, content restructuring, and GEO/AEO optimisation - built and shipped, not just recommended.

04

Monitor & Adapt

Ongoing

AI search is moving fast. We track how your visibility shifts and adjust the strategy as the landscape changes.

Pricing

Priced for depth, not speed. Full Shopify builds are scoped individually — get in touch.

AI Search & Industry Visibility Research

£395
one-time · delivered over 2–3 weeks

Not a same-week snapshot. Credible measurement means testing the same prompts repeatedly over time, not grabbing one day's answers and calling it a baseline — this is genuine research into where an industry actually stands, not a quick audit.

  • — Week 1: industry immersion — who's actually cited in this category, and why
  • — Repeated prompt testing across ChatGPT, Gemini, and AI Overviews — a dated, evidenced record, not a single check
  • — Full technical crawlability audit: schema, structured data, JS-rendering issues
  • — A written strategy document, specific to the research — not a generic checklist

Ongoing Visibility Partnership

£350
per month · 3-month minimum

AI search visibility moves slowly — compounding signals need time to show. This is continuous, cumulative research and implementation over a real minimum term, not a fixed monthly checklist repeated on a loop.

  • — Ongoing prompt tracking, expanded as the industry landscape shifts
  • — Continued technical implementation as issues are found
  • — One piece of GEO/AEO content a month, informed by the ongoing research
  • — A quarterly deep-dive into the competitive landscape, not just a monthly status update